Sony introduced a new visual language for its marketing pages, and we had to go through a total overhaul of the e-commerce experience, adapting the new designs…
In collaboration with my team at Namahn and Sony’s UX expert we worked to tackle the recurring design challenges. Sometimes we started from a blanc canvas, drawing the user-flows, and high level wireframes, before we jump into Axure. Sometimes we had to start working in the nitty-gritty details, firing up Axure all the way through. We evaluated the launched designs with extensive usability tests, and iterated.
Figure 1: Early “chunky” wireframes showing the user’s journey selecting a camera.
Figure 2: Mockup of a product page.
Figure 3: Mockup of the shopping basket.
Figure 4: Screenshot of the shopping basket.
Figure 5: Screenshot of the product page.